- Check in via the internet.
- Friends are allowed to check in in their apartment at 13:00 instead of 15:00
- 2 free activities
- Tickets to get every day a newspaper for free in the supermarket
- Welcome chocolates in the apartment
- Thank you email for being a customer after my holiday
With these simple privileges Centerparcs creates an atmosphere in which you feel comfortable. Centerparcs is building an emotional relationship with his customers instead of only a transactional relationship.
These privileges are appreciated by the customer but also results in added value for Centerparcs.
- Check in via Internet saves time at the welcome desk.
- Check in at 13:00 will spread the arrival time of new customers.
- 2 free activities generate extra revenue for drinks and food during these activities.
- During visit to supermarket for free newspaper additional snacks or drinks are bought.
- Thank You email with at the end a question to participate in an online Survey. The Thank You letter will results that people are more willing to participate in the survey. This survey is very valuable for Centerparcs.
Therefore I have one advice. Invest in an emotional relationship with your customers. What is better than a happy customer? They will tell the story. This blog is an example of it. It is free publicity.